Getting to know Veganuary
In celebration of Veganuary month we are taking the opportunity to have a
chat with some of the dream team, helping to make it easier for people to go
vegan. Today, we get to meet the team behind the Veganuary campaign!
Veganuary
aims to reduce the suffering of animals by inspiring and supporting people
across the globe to go vegan for the month of January.
1: Hey Jane, Matthew, Sally and Clea, I imagine things are super busy for you all at the moment, so thank you for spending a few minutes with we can eat. For people who’ve never heard of Veganuary, can you tell us a little bit
more about the iniatitive?
As a non-profit organisation, Veganuary is dedicated to changing public attitudes, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible. Veganuary has had an incredible degree of success in a very short time and is changing lives all over the world.
Veganuary’s
founders, Jane and Matthew, knew that month-long pledges were not unusual, but
felt that it could be done differently, and perhaps more successfully, by
focusing on the month of January; a time for resolutions and new beginnings.
Veganuary.com
is the largest website of its kind on the web. With expert advice and
information, it provides all the answers to Why go vegan, but it is the support
offered to answer How to go vegan that truly sets Veganuary apart.
Dedicated
to providing this information to a global audience, Veganuary.com will be
translated into many languages, with this page being the first section
translated in each. In time, Veganuary aims to have fully-functioning versions
of Veganuary.com in all the main world languages.
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| Kitten By Jacob Davies. Reproduced under a creative Commons licence |
Vision
Veganuary’s
vision is a world where veganism is a mainstream lifestyle choice, with
positive action at all levels of society and government to promote the benefits
of plant-based eating.
Mission
We
specialise in inspiring and educating people to make a significant lifestyle
change, and then provide the support they need to help maintain it.
Values
Non-judgemental,
approachable, realistic and fresh. Veganuary’s communications are designed to
appeal to the wider, non-vegan community, as we believe this is key to
achieving our vision. We have created safe, welcoming, and kind environments on
all of our communication platforms and are committed to keeping them this way.
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| Love Animals. Reproduced under a creative Commons Licence |
2. What vegan product couldn’t you live without?
Matthew: Nak’d Bars
Jane: Vego chocolate bar!
Clea:
That’s easy...Nutritional Yeast!
Sally: That’s
a tough one...But I’d have to say, Peanut Power Trek bars.
3: What exciting things have you got planned during the month?
We
have lots of exciting competitions lined up throughout January. You can get
your hands on free vegan food products and lots of other wonderful things to
help make trying vegan that little bit easier!
We're
also sending out daily e-newsletters with all the top tips on the various
aspects of vegan living and Veganuary.com is filled with lots of new
information this year, including a vegan starter kit complete with meal plans, a label
reading guide and accidentally vegan products to see you through the month and
beyond!
4: For anyone considering going vegan, can you provide any top tips?
1.
Be patient with yourself, changing habits takes time and it's inevitable that
you'll have some slip ups along
the way. Just persevere.
2. Make
use of Veganuary's online resource - http://www.veganuary.com as well as our social media
channels - Facebook Page & Group, Twitter, Instagram!
3.
If you're feeling overwhelmed, make changes in your lifestyle step-by-step,
day-by-day until you feel confident to move on to the next thing.
4.
Remember who and what you're doing it for if you ever feel like giving in
- the animals, the environment, your own
personal health.
It was
great getting to know a little bit more about the Veganuary campaign.
For anyone wanting to find out more
information:
Visit the Veganuary
website to get motivated
Follow the Veganuary Twitter account for top tips
Like the Veganuary Facebook Page
Follow the Veganuary Instagram account
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